Fieldays Online Webinar

*Please note we have answered your questions the best we can with the information we currently have on hand. Due to the nature of the environment we are working in as information becomes available, we will endeavour to share it through appropriate channels. We have also consolidated questions when two asked are very similar.

Fieldays Online Webinar

Answers to webinar Q&A

1. Will it be at the same dates than the actual one?
No, the virtual event will take place 13 – 26 July 2020.

2. How many exhibitors do you have confirmed to be taking part?
Applications for sites is now open. Later this week, we will start announcing some of our confirmed exhibitors through our Fieldays Online LinkedIn page and Social Media. Once our platform is ready, we will release the full exhibitor list.

3. How much is it to participate? Is there a full catalogue with options and prices for this? Even if we have not had a site on the "normal" Fieldays?
We have the pricing guide on https://exhibitors.fieldaysonline.co.nz/ - anyone is able to apply for a site even if they have not been a part of the physical event.

4. Who owns the customer if they land on a built platform outside of our own?
While Fieldays owns the full registration and user data, we will provide visitor data to every exhibitor provided a visitor has visited that exhibitors site and registered interest. The data includes name, age, location, contact information. This can be accessed real time through each exhibitors reporting tool.

5. Our rural customers may have broadband/internet speed issues. How will that barrier be addressed when viewing media rich content on the platform like videos?
We are working hard to make sure the site is as optimised as possible to ensure the website load and speed is the best it can be. The content will be rich but optimised for performance.

6. Will this format have limited exhibitor numbers/sites?
There will be an increased element of exclusivity and visibility on the top tiered sites.

7. One reservation we have is without paying for the higher levels of participation, we would simply get lost in what would be essentially very large website.
We have designed some cool features to help smaller sites be found. Through our interactive map and intuitive search, you should be able to be found.

8. Are there any Platinum Digital Site still available? Or are they full already?
There is a limit to the number of these sites, however we do still have some limited availability and we welcome applications.

9. Has there been any surveys to previous customers and attendees? Other than Internal Fieldays and exhibitors what have our customers and visitors said about this?
Yes we have engaged our visitor database for feedback on the concept, with many seeing the opportunity to continue with a family tradition, albeit in a different format, they see the advantages of an online event in no entry fees and less barrier to attendance in travel – overwhelmingly supportive.

10. Will 'visitors' be charged to access Fieldays online, as they normally would for the event?
No visitors will not be charged. They will have to register to access content as this enables us to provide you with your leads and data.

11. How do you expect going online instead of having a physical event will impact visitor numbers?
We envisage it may increase the number of potential visitors with the extended timeframe of the event and the 24/7 nature of a digital platform. Additionally, the event is borderless, so can be accessed from right across the globe.

12. What is the expected engagement considering you are hosting it right in the middle of calving?
Although calving would have started at the time of the event, Fieldays Online is much more accessible to those on farm. Visitors don’t have to travel for hours to get to the event, they can simply log into the event at any time of the day.

13. Why is the platform only a few weeks as opposed to a few months are all year round?
This is designed to be 14 days of rich content. The two weeks will feature a full schedule of activities, seminars and entertainment following the two weeks the exhibitor content may still be available (but I would need to confirm that with you). The two weeks will be heavily promoted by Fieldays for concertation of marketing and PR.

14. How do the banners work if 1000 exhibitors opt in?
The tiered exhibition allows for more exclusivity and visibility at higher levels, which means you have higher frequency of rotation or impressions, than that of lower level exhibition – but all levels are discoverable, searchable and accessible.

15. To clarify will visitors have to login.
Yes, they will, but it will be free to attend.

16. Of the 1100 exhibitors who usually participate how many have said they will not take part?
We have offered the opportunity to participate to all our exhibitors, naturally this will not work for everyone. However, we believe that as an industry we can collectively be stronger together.

17. What advertising marketing of the event will take place??
The event will be heavily marketed through Fieldays usual channels with an emphasis on digital advertising. We will also be utilising our partners databases and channels including the new Trade Me partnership.

18. Are events such as the Innovation Tent and the Careers and Hub still going to take place on this platform?
Yes, we are looking at live event and live TV versions for as many of these events and hubs as we can.

19. With a massive amount of content, how much time do you think people will spent on the site? Why not just google and get the information you need?
The beauty of the virtual event means people can come on whenever they have time, or a scheduled event/seminar is on that is of interest. All content is being advised to be for a digital audience with digital attention spans in mind. The functionality will beyond what most exhibitor websites are capable of.

20. I have a question re: pricing and relevance for luxury goods - from what I see and from the registration form the priority is more on goods and services around agriculture/farming etc... How do you see it would work for us, given what we consider a very high price?
The Fieldays events’ primary purpose has been to advance agriculture, so by its nature it will be heavily agriculturally focus, but the nature of an online event with inclusive and varied content means it could appeal to a wider and larger business and we can tailor categories and grouping accordingly for those exhibitors to leverage their exposure to the audience.

21. How do you propose to get farmers visiting the site? rural internet coverage is not flash so there could be problem with videos and interaction.
We are working hard to make sure the site is as optimised as possible to ensure the website load and speed is the best it can be. The content will be rich but optimised for performance.

22. Are businesses able to use the Fieldays logo in their own advertising?
Yes, they are. The branding guidelines will apply similar to the physical event where all exhibitors will have access to use the Fieldays brand. If you are not an exhibitor, you will not be licensed to use the brand. We will also be providing exhibitor promotional material.

23. "If you don’t have content for a particular section, will that section be removed? If you do have content. Are the components designed to link out to our own website?
Yes, the sites are broken down into modules, and an exhibitor does not have use every module that is available to them.

24. Some exhibitors have asked for a refund on the fees they have already paid. Is that happening?
Yes, we have a refund policy and have been processing refunds.

25. Will customers be directed to a exhibitors existing site to transact or will there be ecommerce $$ transactions on the FD online platform?
Both options available. People can sell online through Fieldays, through their own eCommerce, as well as offline if that’s how they choose to work.

26. Can the web packages be customised at all if a particular feature is required?
Yes absolutely, but you will need to get your application in quick to allow sufficient time for this to happen before the event.

27. Trademe fees are quite expensive! is the intention to use Trademe for retailers who would utilise Fieldays to sell product?
The TradeMe option is available for businesses who do not have existing e-commerce platform and they have extended some great terms for those exhibitors who don’t already have an existing TradeMe marketplace that includes zero set up fee and 15% discount on success fees for 12 months.

28. Can a business have the same site on the virtual site?
Yes, we plan to design the map to feel familiar to visitors.

29. There was talk about having a physical event latter in the year, has this progressed at all?
The event is currently postponed. This is constantly under review and no decision on when the physical event has been made yet.

30. Is there a reporting system or a way to track how many customers visit your page? click through rates, etc?
Exhibitors will be supplied with a link that will allow them to download all registered visitor (sales leads and competition entries) information in real-time. This will be live from the time the event starts until 30 days after the event closes. They will also be able to see anonymised data of anyone who has visited or interacted with the site but has not converted into a lead. This will display the number of visitors only (no personal details).

31. When will you be announcing how many exhibitors are taking part? Can you confirm how many have already?
Applications for sites is now open. Later this week, we will be announcing some of the confirmed exhibitors through our Fieldays Online LinkedIn page and Social Media. Once our platform is ready, we will release the full exhibitor list.

32. Do we get a sales rep or only engagement from your people when we part with our money?
Once an exhibitor has been approved for a site they are allocated a digital site producer who will help them compile the content, apply to the platform and work with the exhibitor to make any changes and updates.

33. Will there be a list of attending exhibitors available to exhibitors prior to the event?
Applications for sites is now open. Later this week, we will be announcing some of the confirmed exhibitors through our Fieldays Online LinkedIn page and Social Media. Once our platform is ready, we will release the full exhibitor list.

34. With hosting webinars how do you see these being executed? Will exhibitors need to use a particular provider? I.e Zoom?
We are looking into a standard option, but for some higher tiers there will be some flexibility if they currently have a solution and wish to continue using it.

35. Will there be space for Artisans?
Yes absolutely

36. With expected numbers to be similar to the live event do you anticipate busier days or times for hit rates?
Websites generally tend to have spikes in the morning, mid-afternoon and then after 7pm. We may see the same sort of pattern, although it will depend on what live events are happening as this could impact traffic.

37. What do you feel the cost way off is for customers to pay for a site over investing in their own websites?
The Fieldays Online event is about creating an online experience to bring the event to life. The focus on creating rich content, opportunities to connect as well as Fieldays exclusive offers means that there are many reasons for people to visit the site. We will also be working with media partners and TradeMe to drive a lot of awareness of the event that a standard marketing campaign might not generate.

38. In response to exhibitors being able to use Fieldays logo - what duration of time is that limited to?
This has been extended to 1 June 2020 to 30 August 2020.

39. Does Fieldays take a percentage of sales like Trademe does? Once a customer purchases does the sale then go straight to our payment gateway?
No Fieldays doesn’t take any commission it will go through your own payment gateway or Trademe if you don’t have an e-commerce platform.

40. Great that you’re not charging guests. I haven’t looked at pricing - trust that you are taking into account that your costs will be down and going forward this set up is a one off cost; and for some of our small businesses at present this may be a no-go even in considering they won’t have the physical costs either.
We have created tiered pricing based on the features and value at each level.

41. Will our current sites be refunded if we book into the online Fieldays?
We have a refund policy in place and are processing refunds. Please email sales@fieldays.co.nz to discuss your options.

42. What happens with existing site fees paid this year including the premium reserve fee, will these both be able to cover the cost, and any difference is refunded?
Existing site fees are able to be credited towards the cost of a Fieldays Online site. Please email sales@fieldays.co.nz to discuss your options.

43. If the physical event is still able to go ahead later in the year, will the target audience and expected visitor numbers remain the same? Or will online take over this audience?
It is too early to comment on what a physical event might look like, but we are reviewing the viability regularly.

44. Do you think if you continue with the online platform going forward it will water down the actual event and have less visitors?
The intention of Fieldays Online is complement rather than replace the physical event. Both platforms have advantages and disadvantages.

45. Have you done focus groups with farmers to gauge how excited they’re about the event?
Due to the lockdown – a focus group is not physically possible.

46. Can you link the Fieldays mini site to your own website and is the mini site available as a storefront on trademe?
Yes, you are able to drive traffic from your exhibitor page to your website and to a Fieldays Trade Me storefront. The idea is to make this as flexible as possible.

47. Great Content Guys... Most business have already paid for the physical site, will the virtual site cost come from this ... and credits be passed back to the business if required?
Existing site fees are able to be credited towards the cost of a Fieldays Online site. Please email sales@fieldays.co.nz to discuss your options.

48. If this was successful, is there a possibility of doing it again in future years, as well as a physical event? I realist it is probably too soon to consider this yet!
We hope so. This is something that we would hope could amplify the physical event and provide additional value to our exhibitors.

49. Is the development cost on a fixed fee basis, or have you thought about carrying some of the risk and reward from sales? skin in the game.
The development cost is fixed. Some exhibitors won’t be selling products.

50. Other than the online site fee will there be any other additional costs for the exhibitor during the site build?
The only other possible costs would be in relation to exhibitor’s own promotion of their site or cost involved with content creation such as video production.

51. Will. You have the resources to help exhibitors on IT and is there any additional cost for this service?
Yes, our Satellite team will be able to assist you with IT and producing content. These costs are built into the packages available. For anything custom we can discuss this with you.

How does Fieldays Online work?

What is Fieldays Online?

Fieldays Online is a digital platform developed as a contingency plan for a situation, such as the COVID-19 pandemic, where it is not safe to run the physical event.

Our agricultural community across farming, food production, research & associated industries rely on our national Fieldays as a key connection point in the year, so having an online format for the event is vital. Here we can bring together our massive audience of consumers & businesses and still allow them to connect & do business in lieu of the physical event.

How does Fieldays Online work?

Fieldays Online is a multimedia digital marketplace that allows all of our exhibitors to run digital sites - where they can continue to deliver the same value as their physical stands, but in an online format.

Exhibitors can; promote products and services, live chat with an audience, take enquiries, sell products and offer deals, generate content, promotions and activations and live-link to any remote hubs which they choose to connect to the experience.

Visitors to the site can be invited to view exhibitors pages directly, even unlocking special deals, or they can browse Fieldays Online, using the various navigation tools, site map or homepage offers. They can also tune into our media partner’s broadcast and on-demand platforms to watch the content created from the dedicated studios.

How will this work compared to the physical event?

Fieldays Online has been designed to create an experience which is as close as possible to the physical Fieldays. Exhibitors will have the option to participate, wherein a digital site will be designed and built for you, and we encourage exhibitors to continue to invite their customers and promote their presence through their standard channels.

The main difference will be how exhibitors are able to communicate with the visitors to their digital page. Instead of physical displays and onsite staff, exhibitors will need to use images, videos, great offers and alternative communication channels such as follow up calls, emails and online chat to create opportunities.

What are the benefits of Fieldays Online?

The primary benefit to Fieldays Online is that it is a safe way to hold the National Fieldays event. It allows everybody to participate while adhering to all social distancing best practices and restrictions. Fieldays is a major part of the New Zealand GDP and provides selling, networking and employment opportunities to many New Zealanders. A digital version of the event allows this to continue in 2020.

Does this mean Fieldays will only be online from now on?

No, Fieldays Online is a response to the current global health crisis, but the physical Fieldays is an important part of the New Zealand calendar and we look forward to holding this event in the future.

How can I make my site stand out?

Different tiered packages will provide exhibitors with a different level of exposure, however, once a visitor gets to an exhibitor’s page it is very important that they have great content and great offers and/or calls to action. Running engaging competitions and promotions will also help encourage visitors to give their details to the exhibitors.

How can I be a part of Fieldays Online?

How do I find out about Fieldays Online Exhibitor packages?

If you are interested in finding out about packages please visit sales@fieldays.co.nz

Who do I contact if I need more info about personalised packages?

If you are interested in finding out more about personalised packages please visit sales@fieldays.co.nz

How can I invite my VIPs to my digital site and create a unique experience for them?

If you’d like to provide a more personalised unique experience for your customers, we recommend getting in touch with the digital producer assigned to your site to talk about more options for you.

If you still have any questions get in touch with our team on fieldays@satellite.co.nz

Can anyone participate?

There will be participation criteria for Fieldays Online but  we welcome your enquiry, if you are interested in finding out how to participate please click here.

When do I need to confirm by?

Applications are currently open. Final cut off date to be announced soon.

How do I build my digital site?

What do I need to supply to get my digital site working?

Before you start, your digital producer will ask you a few questions around what you are hoping to achieve from your digital site. Depending on if you are looking for leads only, or for online sales, you might get asked to supply different things.

To give you an idea of requirements, you will likely need a digital copy of your company logo, good quality digital images, information on what you are offering and how people can get in contact with you.

How long will I have to give all the content I need to my producer?

Once you sign on to be an exhibitor you will be supplied with a detailed timeline including all material deadlines.

Who can support me with content?

We suggest exhibitors engage their normal agencies or partners to help support you. If they need a production partner to help with assets and content, we have a team available.

How many products am I able to exhibit on my site?

For any exhibitors looking to sell more than 20 products, please discuss options with your digital producer or contact us on fieldays@satellite.co.nz.

What services will your digital producer provide?

  • They will discuss with you (or your agency partner) what features are available to you and how you can best use these to drive performance for your site.
  • They will provide you (or your agency partner) with a timeline of what you need to provide them and by when.
  • They will give you (or your agency partner) a guide to what size and format you will need to provide your images in and videos in.
  • They will give you (or your agency partner) a document that you can add all your website copy into.
  • They will take the assets and copy you (or your agency partner) provide and build your online site.
  • They will send you (or your agency partner) screenshots of your site before the event goes live so you have the opportunity to review and feedback.
  • They will provide you (or your agency partner) with access to your site reporting and user data.
  • They will provide support to you (or your agency partner) during the event should you need help.

How do I generate leads and sales through Fieldays Online?

How do sales leads work?

Exhibitors can create sales leads forms on their page so visitors can register interest. These leads can be accessed through the website and can also be emailed directly to the exhibitor to follow up on.

Can I still run competitions?

Yes, competition functionality will still be available through your digital site with Fieldays Online. We can offer quizzes, spin the wheel, purchasing rewards and prize draws. Get in touch with your digital producer about what could be right for you on your digital site.

We recommend that you also build upon any digital competitions and pair them with smaller hosted events in your retail locations, to provide even more chances to win.

Can I still send people brochures and product information?

Yes, exhibitors can provide web quality PDF brochures to be uploaded to their page which users can download. Visitors can also request brochures through the sales lead form and exhibitors can use email tools or manual sales staff to send out these digital brochures.

What data and reporting do I get?

How will I know who has visited my digital site?

Exhibitors will be supplied with a link that will allow them to download all registered visitor (sales leads and competition entries) information in real-time. This will be live from the time the event starts until 30 days after the event closes. They will also be able to see anonymised data of anyone who has visited or interacted with the site but has not converted into a lead. This will display the number of visitors only (no personal details).

How can I contact them during and after the event?

It’s important that exhibitors have a clear call to action on their page telling visitors what they want them to do i.e. register interest, enter a competition, or request more information. Once a visitor has registered interest on an exhibitors page, the exhibitor will have access to real-time information to get back in contact with that visitor.

At the end of the event, each exhibitor will be sent a full list of every visitor who has opted in to be contacted by that exhibitor's sales and marketing teams.

What data will I collect from my visitors?

The standard data is Full Name, E-mail, and phone number. Additional information such as age, location, and profession, etc. will need to be configured at an exhibitor level. If you are interested in finding out how to do this you can speak to your digital producer.

How do I access my lead data or competition entries?

Exhibitors will be supplied with a link that will allow them to download all registered visitor (sales leads and competition entries) information in real-time. This will be live from the time the event starts until 30 days after the event closes.

When can I access my lead data or competition entries?

Exhibitors will be supplied with a link that will allow them to download all registered visitor (sales leads and competition entries) information in real-time. This will be live from the time the event starts until 30 days after the event closes.